Emily Lam

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Monday, July 11, 2011

Apple: Think Different

Today was my first day at work. And at work I read a message off a poster from Apple's Think different campaign back in 1997. I've read it before. But this is the first time it's really made an impression on me. (This year particularly has been a year where I've finally grasp the meaning of a lot of things I've read or seen before.) I really liked Apple's message. It's inspiring.

Anyway, here's the message:

To the crazy ones.

Here's to the crazy ones.
     The misfits.
         The rebels.
             The troublemakers.
                  The round pegs in the square holes.
The ones who see things differently.

They're not fond of rules.
     And they have no respect for the status quo.

You can praise them, disagree with them, quote them,
     disbelieve them, glorify or vilify them.
About the only thing you can't do is ignore them.

Because they change things.
     They invent.     They imagine.     They heal.
     They explore.   They create.        They inspire.
They push the human race forward.

Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
     Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.
While some see them as the crazy ones, we see genius.

Because the people who are crazy enough to think they can
change the world, are the ones who do.

Apple Logo
Think Different

I'm a huge Apple fan, but reading this today really solidified my admiration for Apple. And you know, I really would like to be one of those crazy ones.

1 comment:

Chansoriya said...

I really like the Apple message! It's totally inspiring I feel some recent ads have taken the first half and made it their own.... yeah I think it was a fridge commercial. LOL so awesome ><

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